Effective Date: 26 February 2024
Last Updated: April 20, 2025
Welcome to Deep Personality ("we," "us," "our"). We provide online services, including our website, potential mobile applications, and related digital platforms (collectively, the "Services"), dedicated to enhancing the understanding of human personality through advanced assessments and AI-driven insights.
Protecting your privacy and the security of your personal information is a top priority. This Privacy Policy explains how we collect, use, disclose, safeguard, and otherwise process your information when you use our Services. It also describes your privacy rights and how you can exercise them.
Please read this Privacy Policy carefully. By using our Services, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
We collect information to provide and improve our Services. The types of information we may collect include:
Personal Information
Information that identifies you directly or indirectly. This may include:
- Contact details (e.g., name, email address).
- Account credentials (if you create an account).
- Demographic information you choose to provide (e.g., age, gender, location).
- Profile information you choose to add.
Assessment and Interaction Data
- Your responses to personality assessment questions.
- Content generated for you or by you through interactive AI features. This includes inputs you provide to the AI and the outputs you receive.
- Data related to your interactions with AI-generated content and insights.
Technical and Usage Data
Information automatically collected when you use our Services. This may include:
- Device information (e.g., hardware model, operating system version).
- Log information (e.g., IP address, browser type, language, access times, pages viewed, interactions with features).
- Usage patterns and interaction data within the Services.
2. How We Use Your Information
We use the information we collect for various purposes, including:
- Cookies and Similar Tracking Technologies: We use cookies, web beacons, and similar technologies to operate the Services, enhance your experience, understand user activity, analyze trends, and improve the quality of our Services. You can manage your cookie preferences through your browser settings.
- To Provide and Maintain Services: Operating, delivering, and maintaining the functionality of our Services, including processing assessments and generating insights.
- To Personalize Your Experience: Tailoring content, features, and personality insights based on your assessments and interactions.
- To Improve Our Services: Analyzing usage data and feedback to understand how our Services are used, troubleshoot issues, conduct research and development, and enhance user experience. This includes using interaction data to improve the relevance and quality of AI-generated content.
- To Communicate With You: Sending service-related communications, updates, security alerts, support messages, and responding to your inquiries.
- For Security and Compliance: Detecting and preventing fraud, abuse, and security incidents; enforcing our terms and policies; and complying with legal obligations.
- Anonymized Research: We may use anonymized or aggregated data (which does not identify you personally) for research purposes to advance the understanding of personality traits.
3. Sharing Your Information
We are committed to protecting your privacy and do not sell your personal information. We may share your information only in the following limited circumstances:
- With Service Providers: We share information with third-party vendors and service providers who perform services on our behalf, such as hosting, data analysis, AI model provision, customer support, and technical infrastructure. These providers are obligated to protect your information and use it only for the purposes for which it was disclosed.
- For Legal Reasons: We may disclose your information if required by law, regulation, legal process (like a subpoena or court order), or governmental request, or if we believe disclosure is necessary to protect the rights, property, or safety of Deep Personality, our users, or the public.
- Business Transfers: In connection with a merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, your information may be transferred as part of that transaction, subject to standard confidentiality agreements.
- With Your Consent: We may share your information for other purposes if you provide your explicit consent.
- Aggregated or Anonymized Data: We may share aggregated or anonymized data, which cannot reasonably be used to identify you, for research, reporting, or other purposes.
4. Data Security
We implement appropriate technical and organizational security measures designed to protect your information from unauthorized access, use, alteration, disclosure, or destruction. These measures include encryption, access controls, and secure development practices. However, please note that no internet transmission or electronic storage method is 100% secure, and we cannot guarantee absolute security.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, such as maintaining your account, providing the Services, complying with our legal obligations, resolving disputes, and enforcing our agreements. When information is no longer needed for these purposes, we will securely delete or anonymize it.
6. International Transfers
Your information may be transferred to, stored, and processed in countries other than your own, where data protection laws may differ. We take appropriate steps to ensure that transfers of personal information are in accordance with applicable law and are carefully managed to protect your privacy rights and interests through mechanisms like standard contractual clauses approved by relevant authorities.
7. Your Privacy Rights
Depending on your location and applicable data protection laws, you may have certain rights regarding your personal information. These may include the right to:
- Access: Request access to the personal information we hold about you.
- Rectification: Request correction of inaccurate or incomplete personal information.
- Erasure: Request deletion of your personal information under certain conditions.
- Restriction: Request restriction of the processing of your personal information under certain conditions.
- Portability: Request transfer of your personal information to another service provider (where technically feasible).
- Object: Object to the processing of your personal information under certain conditions.
- Withdraw Consent: Withdraw your consent at any time where we rely on consent to process your information.
To exercise any of these rights, please contact us using the details provided below. We will respond to your request in accordance with applicable laws.
8. Children's Privacy
Our Services are not intended for individuals under the age of 16 (or the relevant age of consent in your jurisdiction). We do not knowingly collect personal information from children under this age. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete such information promptly.
9. Third-Party Links
Our Services may contain links to other websites or services not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. We encourage you to review this Privacy Policy periodically. Your continued use of the Services after any changes constitutes your acceptance of the revised policy.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: privacy@deep-person.com